This video and quick guide will show you how to find your Facebook pixel in business manager, download it and install it on your WordPress site.
HOW TO FIND YOUR FACEBOOK PIXEL AND INSTALL IT ON YOUR WEBSITE
A Facebook pixel can help you measure Facebook ads results, track conversions and remarket to your website visitors.
Remarketing is a great way connect with visitors to your website who didn’t perform the action you wanted them to do. For example, they didn’t make a purchase or submit an enquiry. You can create targeted ads for that audience in an effort to encourage them back to your website to convert into a sale or lead.
In business manager:
Add Data Source
View set up instructions
Use with integration or tag manager
Download the plugin file
On your WP website:
Go to plugins
Upload the pixel File
Check your pixel Status
Install the Facebook Pixel Plugin