FOR COACHES, CREATIVE & CONSULTANTS WHO WANT TO...
Build their authority, be the go-to person for their audience and sell their services online.
ShowUp on Social helps service providers kick the fear of judgement, what-to-post-itis and anxious ‘what will they think’ thoughts to the curb with a rock-solid video-first digital content strategy (even if they lack confidence, hate video and feel like they need to show up as someone they're not) so they can charge more for their services, banish the blinking cursor and become the go-to person in their industry.
You are showing up as yourself not believing you need to be someone ‘perfect’ for your audience.
You have overcome all those silly thoughts about video, showing your face and listening to your own voice.
You feel so good about your direction - when you do show up your message is clear and concise and best of all it’s converting people into clients.
You have totally levelled up your personal brand and you love the version of you showing up online.
You smile.. because you have FINALLY cracked the showing up online secret.
Here's the thing, though. The definition of insanity is doing the same thing over and over and expecting different results.
If you want different results, you've gotta be willing to try something new.
And that, my sparkly friend, is where Show Up on Social comes in.
You KNOW that social media and using video content is a powerful tool to market and sell your services online BUT week after week you avoid ShowingUp because;
You want to be known in your niche, you want people to connect with you on a deeper level on Social Media and you want to create content that impacts and influences people and you want clients reaching out to you.
You keep seeing announcements pop up - Instagram is no longer just a photo sharing app, it is focusing on video content. Facebook is prioritising Lives in the feed. LinkedIn even introduced a short video to replace your profile picture, TikTok is exploding and everybody you admire is showing up on video too.
You cannot keep waiting for the right time, your marketing strategy depends on a video-first strategy!
Overcome your mindset blocks and start ShowingUp confidently online.
Know exactly what to say, how to say it and ShowUp in a way that feels good without pretending like you need to be someone else.
Standout in a sea-of-sameness with content that converts.
Create content that connects with your audience and also fills your funnel (i.e email subscribers, direct messages, webinar signups, enquiries, request for proposals or whatever your content goal is).
Not feel any tech overwhelm and know exactly what you need equipment wise to get started.
Take 1 idea and turn it into 5 posts to save you loads of time and release the pressure to always think of new ideas.
Because ALL of this is possible and more with the ShowUp on Social Course
THE ONLY MINDSET & MARKETING COURSE YOU NEED TO GROW YOUR BRAND ONLINE
Get ready to get Camera AND Content Confident!
There are 3 main reasons anyone would show up on video.
"I've been in online courses before and yours is a million times better ".
~ Showupper Caity Walker
YES, this course has a strong emphasis on a video-first content strategy and it's important you know that I'm a Holistic Marketer and a Mindset Coach.
I believe you must be confident about who YOU are and truly know YOUR ideal client and how you solve their problems. I'm not about hacking the algorithm or learning the new trend being dropped every 2 seconds - exhausting!
No matter the latest trend on Reels, TikToks or story feature - you'll have a tough time making it work for you if you don't master your Mindset & Marketing first.
If you get the basics sorted, then creating content or showing up on video is so much easier. Plus you'll have 10 times more chance of your content converting into paying clients.
This course is SO much more than just Showing up on social media.
It's helped 100+ coaches, creatives and consultants with the mindset and marketing they need for success.
#1 - Knowing you
10 Powerful questions to uncover truths about you and what makes you unique. The only way to stand out in service based providers sea-of-sameness is to tap into YOU and what makes you YOU.
#2 - Secret Framework
The secret to differing yourself against other people who provide the exact same service as you is your own system / framework. In this lesson I'll teach you to create your own framework so you can confidently create content unique to you and the way you do business.
#3 - Personal Branding
Personal branding is the conscious and intentional effort to create and influence public perception of an individual. In this lesson we cover nailing your one liner and how you want to brand yourself online.
#4 - Goal Gap
The goal gap analysis is a fantastic exercise to map out how you will start to improve the areas you "want to be known for". In this lesson you will grade yourself on the characteristic you wish to improve and set the new target you want to reach within 3 months.
KNOWING YOUR CLIENT
#1 - FFWD
In order to create content for our audience, we need to get inside their minds and understand their Fears, Frustrations, Wants and Dreams. We then create content positioning you as the perfect person for them as you really understand what they are thinking and feeling.
#2 - Gold Mind
The biggest mistake people make is 'thinking' they know the FFDW of their ideal client. This ideal client research activity is essential to complete if you are new to business, launching a new service or struggling to make your content convert. This becomes a goldmine of information to develop future marketing messages.
#3 - Content with Purpose
It's important to create content that serves a purpose and feeds into your funnel or ascension model. In this lesson we will map out your funnel so when it comes time to creating content you know exactly how it will be tailored to attract new clients.
#4 - Content Pillars
Create your content pillars. Setting out content pillars will help you stay focused on your message and ensure you are posting a good range of content topics that your audience will love. These content pillars are so handy to curb the dreaded "I have no idea what to post about".
#1 - Video Checklist
Get your checklist ready! Here are the elements you need to consider when creating your video content. This takes my 3 years of learning and gives you jammed packed value in ONE lesson.
#2 - 5 Client winning posts
There are 5 styles of post that work really well online for service providers. Your Why, Authority, Value, Stance & Relatable. In this lesson we cover all 5 topics and you'll pick one to get to work on asap. If you incorporate a combination of these to your monthly content plan you will be well on your way to becoming known in your niche.
#3 - Storytelling
The best thing about video is that you get to tell stories! But the story you choose to tell can MAKE or BREAK how it resonates with you audience. In this lesson we learn about storytelling and how to weave your services in without it sounding like a sales pitch
#4 - Equipment
You can get started with your phone but if you are ready to put your big adult pants on and start ShowingUp for yourself and for your business there are 3 essentials to get started - Camera, Lights and a Mic. It's a competitive space and quality does help set you apart.
#1 -Pick your hero
In this lesson we are going to pick one style of content that you absolutely love the most and want to lead with. Now I suggest video (seeing as this is a video-first course) But I appreciate that some of you will still be pushing the boundaries with this and would prefer to LEAD with another format and use video to support that.
#2 - Learn to splinter
This part is FUN! It's where we take your hero content piece and turn it into 5 different posts. WHAT - imagine that?! One idea become 5 different posts. I know this one lesson alone is going to save you loads of time!
#3 - Sourcing templates
Now that we know how to splinter content we are going to find some templates we can use to really bring our content and brand to life without having to be a graphic designer.
#4 - Batching
To finishes off this epic course it's important to learn about batching your content. Set aside a few hours to plan a months worth of content and then load it all into a scheduling tool so you can feel fantastic knowing you have a constant flow of content hitting your feed.
Online course portal
Private Facebook Group
Monthly coaching calls
ShowingUp on Social Media helped me to grow my authority, become known in my niche, land speaking gigs, facilitate trainings and build 2 x 6 figure business.
The secret is a blend of mindset & strategy sprinkled with tactics.
Let me show you how.
The community and support in ShowUp is where it's AT!