I fell into Digital Marketing.
I was living in Perth and on the hunt for a new job in 2014. I was being really picky as I wanted a step up from my last job. I landed an interview with IHG and never looked back, immersed myself in ALL things digital. I learnt about Websites, SEO, Google Ads, Social Media, Email Marketing, Branding and Strategy working my way up the corporate ladder to be the Marketing Manager for 2 branded hotels in Perth City.
In 2017 I decided to quit my job with no backup plan other than - I’m going to start my own business in Marketing.
I always knew I wanted my own business. The whole "build a side hustle" never worked for me. So I set a date and handed in my resignation.
Then SURPRISE!
I found out I was pregnant, we are having a baby (oh shit, now what).
I freelanced for a bit (ironically back to IHG on the East Side), completed a Diploma of Entrepreneurship through The Entourage and took time off to be a first time Mum.
We drove across the country along the big long/straight/never-ending Nullarbor with a 6-month-old (I don’t really recommend it) and moved to the Gold Coast Mid 2018.
Once on the Gold Coast I officially launched my Hotel Marketing Business and was so happy to hit a 6 figure income as a solo entrepreneur within 1 year of operating - Woohoo I had achieved my goal of earning more than my full-time gig.
I learnt to simplify my marketing with focused action, show up online with confidence, create engaging videos, list build, nurture prospects and create a solid personal brand.
I was landing speaking gigs at events and people were reaching out to me to work with them or to share my knowledge.
I noticed the more personal development work I do around Mindset, Money, reprogramming beliefs and positive daily habits the more success, opportunities and good things enter my life.
My conclusion - strategy and tactics are essential but MINDSET is EVERYTHING!
I was building an impressive portfolio of hotels and growing my team of contractors and.... then..... BAM (enter stage left COVID) April 2020 and I lost it all.
Throughout COVID I’ve had time to reflect and really look around at everything I was doing. I love working with hotels but I also love self-development, learning, mindset, manifestation, habits and inner growth. I get a REAL kick/buzz/energy out of seeing people level up their own lives.
I signed up to a coaching course, started mindset workshops and was completely blown away by the feedback I was getting from people who attended. I started mentoring women in business and fell in love with coaching, when I really think about it I've been a business coach for years I just never saw it that way.
I realised my work could be LIFE changing. I can truely live out my vision and mission to Inspire and Impact. My hope if for 1000's of people to be/act/do/feel better because they have connected with me on some level.
Seeing how many business owners and entrepreneurs struggle with their Mindset, Marketing and Money - I've combined my extensive professional, personal, marketing, corporate, business and life experience to be the Best Marketing and Mindset Coach.
This is why I do what I do - I want to show you the business life you dream of is totally possible.
