HOTEL DIGITAL
MARKETING
Increase website traffic, boost direct bookings and build your hotel brand online.
KTC HOTELS
MARKETING
SPECIALIST
Obsessed with Hotels, Digital Marketing, Branding & Planning
Marketing your hotel online can be overwhelming.
There are so many different elements – website, OTA’s, Facebook, Instagram, influencers, reviews, Meta Search, SEO, PPC, Google Ads, blogs, photography, user generated content, videography, content calendar, analytics, reporting, yearly & quarterly plans…The list goes on
- What channels do I focus on?
- Where do I spend marketing $?
- What tactics are delivering ROI?
- Where do I find the time for all of this?
- How do I bring all of this to life?
- How do I think of content?
- How do I create and online brand?
There are so many moving parts that need strategy, tactics and management.
It’s time consuming and often too much for hotels to manage by themselves.
That’s why we do, what we do – offering marketing strategies and channel management services for progressive hotels.
LATEST FROM THE BLOG
What to include in your hotel marketing plan in 2020
For many marketers, the marketing plan can be more of a token than a useful tool, simply created for the sake of it. Sound familiar? Rather than gearing up for another busy year with only a light marketing plan behind you, take the day to check out of the hotel day-to-day, and start working on a marketing plan
Hotel Social Media Marketing Trends That Dominated In 2019
There are some great insights that can be drawn from 2019, and applied into 2020 with confidence. It’s been a big year in our industry, and each hotel I worked with has enjoyed some great wins or learnt from some pivotal mistakes
Ignite Your Instagram With Double-Tap-Worthy Content
Instagram is, was, and will always be a place where your guests will spend time.While your hotel Instagram account is not a physical booking tool, think of it as a critical resource to draw your...
Hotel Marketing Services
WEBSITE UPDATING & OPTIMISING
SOCIAL MEDIA MANAGEMENT
SEARCH ENGINE OPTIMISATION
EMAIL MARKETING TO DATABASE
CONTENT & BLOGS
OTA & ONLINE REPUTATION
PLANNING & BUDGETS
WORKSHOPS
GOOGLE ADS
SOCIAL MEDIA ADS
META SEARCH ADS
Working with Katie was a fantastic experience.
Her proactive approach allowed for careful planning whilst her can-do attitude, work ethic and market knowledge meant flawless execution.
Katie’s knowledge of marketing and the hotel industry enabled her to hit the ground running and provide high-quality support from the very start.
I look forward to working with her again.
In the last 18-months, I have had the pleasure of working with Katie in six different capacities.
It has been an absolute pleasure to have her
Her passion, proactiveness, energy and incredibly hard work ethic have always exceeded all expectations.
It has been great to see Katie grow her business and simultaneously rock new motherhood with a non-stop dose of energy and fun.
I wish her all the best and know we’ll continue to cross paths in a variety of contexts.
Work with Katie at KT Creative now, you won’t regret it.
I have worked with Katie since August 2014 and have been impressed by her ability to take a leadership role in representing the Marketing strategies for IHG in Western Australia in a variety of local national and global campaigns.
Katie has demonstrated her abilities in strategic marketing development & execution, excellent communication and presentation skills, elevated hotel online status & brand development, and a friendly presence at many tourism and business functions.
Her work ethic, creativity and infectious passion and drive makes him such a pleasure to work with. I highly recommend Katie for any marketing expertise.
CUSTOMER JOURNEY & MARKETING SUPPORT
We’re obsessed with Hotels, digital, branding and planning. We look at each touch point in the customer journey and develop an integrated marketing plan in collaboration with you.
I want to get away – they are dreaming of destinations with no firm plans
Customer: General Research, Search, Social Media, Blogs, Friends, Family, Influencers.
Marketing Support
- Content marketing
- Branding
- Social Media
Time to make a plan – they have chosen the destination and now start to plan the details – dates, flights, hotel, activities
Customer: Search, Destination Websites, Aggregator Websites, Independent Websites, Reviews, Social Media, Influencers, WOM.
Marketing Support
- Drive
- Meta Search
- SEO
- Website
- Social Media and Social Proof
- Online Reputation Management
Let’s book it – the research is done, they are ready to book their tickets and accommodation.
Customer: Search, Aggregator Websites, Independent Website
Marketing Support
- Meta Search
- SEO
- Website
- Online Advertising
- Email Marketing
Can’t wait to explore – they finally get to live the trip they have been dreaming about.
Customer: Digital Interactions, Print Collateral, Social Sharing
Marketing Support
- On Property Point of Sale
- Branding and Design
- Social Media Engagement & Monitoring
Share it – they share their experience, photos and stories with family, friends and online platforms.
Customer: Word of Mouth, Surveys, Reviews, Social Sharing
Marketing Support
- Social Media
- Online Reputation Management
- Email Marketing
Generating New Ideas. Solving Big Problems
Develop a solid brand strategy and boost direct bookings.
We’ll bring your hotel brand to life, tell your story, connect it directly to your ideal customer and outshine your competitors!
IDEAS A DAY
Satisfied Clients
Ongoing Projects
Cups Of Coffee
Why we are different
From concept to reality, we are driven by bringing ideas to life.
We are
Let’s Start Something new
Say Hello!
Let’s make sure we are a good fit and get to work!